New Album 'Blood-Red Spark'

Released 8 Dec 2017

Hidden Shoal & Powderkeg Records

Download/CD at Bandcamp

blood-red spark album cover


In her fourth album, Blood-Red Spark, March continues her exploration of a rich musical seam in which songwriterly storytelling and imagistic soundscape meet. Beautiful ambient/electro-pop soundworlds of warm spaciousness and radiant sensuality are underpinned by a compelling pulse - a vital heartbeat of an album of emotional concealments and revealments, truth and trickery, loss, longing and desire.

March leads the listener through an immersive multi-layered world of melodic twists and unexpected harmonic shifts with the confident songcraft of a composer happily at home with her own distinctive musicality, occasionally reminiscent of Goldfrapp, C Duncan, The Cocteau Twins or David Sylvian, using her voice as intimate centre point and textural instrument. The single ‘Let It All In’ is at the heart of this intimacy, distilling the emotional magnetism that March brings to all her work into an intense shot of magic and liquid melancholy.  Blood-Red Spark is further evidence of an artist gathering her musical forces and transforming them into shimmering gold.

The album is written, recorded, performed and produced by Chloë March with her brother Geoff Bennett on Guitar for the track 'So (Together)'. Mastered by Steve Kitch.

Hidden Shoal is an Australia-based independent music label and licensing agency that has earned a reputation for releasing and licensing exciting and engaging new independent music that is not bound by genre or style. Hidden Shoal has been chosen as one of Textura’s favourite labels and has been dubbed “This generation’s 4AD” by prominent New York radio host DJ Mojo.

Powderkeg Records is March's own personal label, on which she released her first two albums 'Snowdrop' and 'Divining'.

'Chloë March's many strengths are on full display throughout her fourth full-length Blood-Red Spark. On the album's twelve tracks, her first-rate songwriting skills are well-accounted for, as is the English artist's talent for crafting compelling instrumental backdrops. But as we've noted in the past, it's March's singing that is her music's strongest selling-point: she's got one of those one-in-a-million voices that could make even the most pedestrian lyric feel like cause for rapture. That being said, as integral as her vocalizing is to the album's impact, Blood-Red Spark would hardly merit a recommendation if the songs and arrangements weren't compelling, too.

March shares with a small number of other female vocalists—Anne Garner, Trish Keenan, Elizabeth Fraser, Tracey Thorn, and Susanna Wallumrød come to mind—a vocal delivery that's never less than alluring. Luminous, sensual, seductive—all such epithets apply to March's singing; whether presented as an unadorned lead or as harmonizing choir, her voice is the key that unlocks an intimate soundworld straddling dream-pop, trip-hop, and electronica. For the record, Blood-Red Spark was wholly created by March at her home studio, with a gritty electric guitar turn by Geoff Bennett on “So (Together)” the album's sole guest contribution. 

The resplendent, deeply atmospheric character of March's music is in place the moment “Orchardie” inaugurates the album, her sultry, multi-tracked vocalizations complemented by a shimmering electronic arrangement. Lyrically many songs center on relationships, love, and intimacy, with songs such as “No Game” (“That's enough of the reveries / I want to be real, right now”), “Let It All In” (“Let it all in / This is where the heart begins”), and the title track (“Your good heart leads me through the dark / Everything around you a shimmer of blood-red spark”) exemplifying March's desire for emotional directness and connection. 

Another listener might conceivably complain that the songs hew too much to a common tempo, but to these ears the slower BPM allows March's voice to work its magic most fully. While her electronica side moves to the fore during “Mercury Trick” and “Signal Flow,” she offsets the music's chilly synthetic timbres with the warm humanity of her voice. Nowhere is its effect more ravishing than in “Calypso Wants” where her weave of lead vocal and harmonies achieves an effect that's positively celestial. Here and elsewhere, the effect of her languorous delivery is enhanced by the luxuriant backings she fashioned for the songs.' textura

'The latest album by Chloe March is another heady trip through electro pop but really that tag doesn't do justice to the range of expression. The air is thick with atmosphere throughout and March is a masterful creator of mood.....Stunning rarefied synth compositions topped with layers of her remarkable voice. A beautiful sound, somewhere between The Blue Nile and David Sylvian' the underground of happiness

'Chloë March makes music beyond genres. The music is versatile and poignant...Her productions mix beautifully pop music and electronica as well as classical music. That's unusual and enriched, and that is why her productions are so appreciated at my show the Nightfly aka Natsvaermeren' Danish DJ Katrine Ring DR/P2

'Neo classical torch toned wooziness... ghost lit tenderness... amid the glow of noir... We are much minded of an unusually vulnerable Jane Weaver sweetly shimmering in the grooves' The Sunday Experience

'Simplicity and intimacy seem to be the key words of the work, which however doesn't contradict the refined expressive dimension of Chloë March, muse of expansive dreampop enchantment.' music won't save you

Commissioning Enquiries/Bookings please contact Chloë March: silverthread[@]

All music is available for Licensing. Please contact Cam at Hidden Shoal for details: cam[@]



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